Executive Team
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Executive Team

The Baseline executive team includes:

  • Amer Saleem

    VP, Product and Technology


    Amer Saleem leads Baseline's Product, Technology and Business Development teams. In focusing the company on cutting edge technology, Amer ensures Baseline brings a unique and innovative entertainment product vision to professional and syndication clients. Before joining Baseline, Amer was Project Lead at Warner Bros., guiding product and site development of Warner Bros. Motion Picture, Television and brand websites. Prior to WB, Amer was one of the original team members at Ticketmaster Online, where he started the Program Management team that helped make one of the Internet's top 10 e-commerce sites. Amer holds a Bachelor of Arts degree in Theater from the University of California, Riverside, with a Minor in Creative Writing.

  • Salvatore Capone

    VP, Content


    Salvatore Capone came to Baseline after years of Entertainment Industry experience.  In the past, Salvatore has worked at notable entertainment organizations such as Paradigm talent agency, The Walt Disney Studios, and Avenue Pictures, as well as stints on film and TV projects such as Small Soldiers, The Second Civil War, and the award-winning miniseries, Hiroshima. Having witnessed firsthand what it takes to develop, produce and release projects, Salvatore brings an industry insider perspective to his work at Baseline, which is the hallmark of Baseline’s approach to creating valuable products designed for the needs of Entertainment Industry professionals. After joining the company in the early 2000’s, he oversaw the Special Projects department and then transitioned to a content director, as manager of the Companies and Representation research team. Salvatore continued his career by moving to Manager of Sales for the Studio System and Professional Products. He recently transitioned to the position of Vice President, Content and is helping lead the company into its next phase.


  • Mark Ferchland

    Business Manager


    Mark Ferchland joined Baseline in October 2008 taking over financial planning, budgeting, and corporate reporting. Mark came with a broad set of experiences having worked in both finance and accounting for various companies including The Walt Disney Internet Group, Chatsworth Products and Texas Instruments. As the finance manager, Mark is responsible for forecasting, budgeting, corporate reporting, SalesForce administration, and acting as liaison with our parent company. Mark holds a Bachelor’s Degree in Religious Education from Eugene Bible College.

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