Decline of Western Civilization Part III: Daytime Soap Opera
by ryan on Friday, June 25, 2010 in Newsletter Archive • (0) Comments • Permalink
Check out this great blog post from Baseline Intelligence on the decline of the Daytime Soap Opera. Author Jim Romanovich is the President of Worldwide Media and Entertainment for Associated Television International. He is entering his 25th year in show business as an actor, producer, and distributor.
"The decline in ratings for the daytime soaps was apparent for most with the exception of the Young and The Restless, which actually had a three year resurgence, claiming the top position from General Hospital in 1988 with an 8.1 rating and climbed to an 8.6 rating by 1993. In 2010, they have dropped to a 3.7 rating and are still number one despite losing more than half of their audience."
