Acting Within The Brand
by ryan on Thursday, January 14, 2010 in Newsletter Archive • (0) Comments • Permalink
Check out this great blog post from Baseline Research on the branding behind actors. Author Neely Swanson is the former Senior Vice President of Development for David E. Kelley Productions and presently an adjunct professor at the USC School of Cinematic Arts in the writing division.
"The marketing department weighs in on the possibility of selling a film project before a greenlight is given. Can’t package, won’t make. Paula Wagner was recently quoted as saying “Studios will make a movie out of Tide (laundry soap) if they think it’ll work.” Of course this has had a dreadful impact on Independent Films and/or the Art Film Market. It takes a giant leap of faith to distribute films like “Precious.” Can you imagine what the marketing meeting on that film would have been?"
