Dan Sherlock Named Baseline StudioSystems President

by ryan on Tuesday, July 08, 2008 in Press Releases • (0) Comments • Permalink

Dan Sherlock Named Baseline StudioSystems President

NEW YORK, July 8, 2008 – The New York Times announced today that Dan Sherlock has been named president of Baseline StudioSystems, effective July 21st. In his new role, he will be responsible for all aspects of site operations including production, business development, sales and marketing, and management of the editorial team. He will report to Vivian Schiller, senior vice president and general manager, NYTimes.com.

Previously Mr. Sherlock was vice president and general manager of Movies.com, a part of the Walt Disney Internet Group. Movies.com was recently bought by Comcast-owned Fandango.

“We’re delighted to welcome Dan Sherlock to The New York Times Company,” said Ms. Schiller. “Dan’s deep operational experience at Disney Online and Movies.com and his inherent understanding of the consumer and trade sides of entertainment make him especially qualified to lead Baseline into the future.”

Mr. Sherlock joined Disney in 1997 as the media company began forming its first team charged with building an online presence for its family-focused brands. Earlier in his tenure at Disney, he also served as vice president of marketing for Disney Online. There he oversaw Disney Online’s marketing efforts, research, media buying and synergistic promotions with other Walt Disney Company entities. Mr. Sherlock also directed marketing and media buying for Disney’s Blast, a subscription service which, during his tenure, showed industry-leading growth and was the number one online subscription content site for kids.

Prior to Disney he held prominent positions at US West Communications, Inc., and MCI Telecommunications, Inc. While at US West Communications, Inc., he launched the company’s first sales-generating site on the Web. As senior manager of consumer marketing at US West, he was responsible for reaching high usage households and developing promotional relationships with media partners.

Mr. Sherlock earned a Bachelor of Science in systems engineering with a concentration in marketing management at the University of Virginia. He is based in Los Angeles, CA.

Baseline StudioSystems, which was acquired by The New York Times Company in 2006, is a comprehensive online database and research service for information on the film and television industries and a provider of premium film and television data to web publishers. Based in Los Angeles, Baseline serves a subscriber base that includes every major studio, broadcast network, representation firm and media outlet in North America and syndicates data to all of the largest entertainment portals.

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Contacts: Diane McNulty, 212-556-5244; .(JavaScript must be enabled to view this email address)
Pat Eisemann, 212-556-8719; .(JavaScript must be enabled to view this email address)