Baseline Launches Primetime Television Insight Reports

by ryan on Tuesday, July 13, 2010 in Press Releases • (0) Comments • Permalink

NEW YORK , July 12, 2010 – Baseline today launched Primetime Television Insight, a three-part series of reports analyzing television trends and audience changes, and delivering insights and expectations about the primetime television landscape.

“With the television landscape changing rapidly and in so many ways, quality information is paramount to success, ” said Dan Sherlock, president, Baseline. “Baseline is already known as a leading provider of film and television information; with Primetime Television Insight, we are expanding our reach to provide our industry clients with a combination of targeted research and analysis to anticipate and succeed in this evolving industry.”

The 2010 Fall TV Preview Edition, the first report in the series, is available now. The report features:

- An overview of fall programming, including trends, analyses of lineups by network and by nightly schedule and predictions of new fall series hits and misses;
- An assessment of the impact of DVRs and video streaming on television viewing;
- A historical perspective on program genres – comedies, dramas, reality shows – and where each stands going forward;
- An in-depth look at the current television video landscape, including changes in audiences and ratings measurement tools; and
- An overview of cable networks, and an analysis of their real competitive sets.

Other key findings from the report include:

- Over the past decade, only 30 percent of the series with the most pre-season buzz became successful – slightly lower than the average new series success rate during the same period;
- Only 15 percent of all the new series that debuted during the past five seasons will still be on the air this fall; and
- This decade, the number of homes receiving more than 100 channels grew from just 10 percent to 70 percent of the U.S.

Steve Sternberg , a well-respected television industry analyst working with Baseline, is the author of the Primetime Television Insight series. Mr. Sternberg has been a leading executive in video research and audience analysis at advertising agencies and media companies like Magna , TN Media, Bozell, McCann-Erickson and Ted Bates. He received Advertising Age's Media Maven Award in 1996 and 2007, and Mediaweek's Media All-Stars Award in 2003.

Primetime Television Insight is designed to offer pertinent statistics and expert analysis catering to a wide audience of investors, advertisers, broadcast and cable networks, marketers and media industry analysts. Reports come in hard copy form with more than 100 pages of information and are available for the single-issue price of $900 or an annual subscription of $1,800, which includes three reports: Primetime Television Insight, New Series Performance and Prognosis Edition, and Mid -Season Update Edition.

For more information or to purchase this report, please contact Jim Lukowitsch at .(JavaScript must be enabled to view this email address).

A detailed description of the report can be found here: http://www.primetimetvinsight.com/

About Baseline

Baseline, which was acquired by The New York Times Company in 2006, is a comprehensive online database and research service for information on the film and television industries and a provider of premium film and television data to Web publishers. Based in Los Angeles , Baseline serves a subscriber base that includes every major studio, broadcast network, representation firm and media outlet in North America and syndicates data to many of the largest entertainment portals.

About The New York Times Company

The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web site, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Contact:

Kristin Mason, 212-556-4059; .(JavaScript must be enabled to view this email address)

This press release can be downloaded from www.nytco.com