Ageism and Television Ratings
by ryan on Friday, August 06, 2010 in Press Releases • (0) Comments • Permalink
Check out this great blog post from Baseline Intelligence on age and television ratings. Author Jim Romanovich is the President of Worldwide Media and Entertainment for Associated Television International. He is entering his 25th year in show business as an actor, producer, and distributor.
"Wall Street quickly learned that the new generation comes down to one simple philosophy. They believe that while older people have more money to spend, they will generally spend it on items they already know and trust. These newly empowered kids will spend money on anything that flashes the most, moves the fastest, and tastes the sweetest."
