Check out this great blog post from Baseline Intelligence on age and television ratings. Author Jim Romanovich is the President of Worldwide Media and Entertainment for Associated Television International. He is entering his 25th year in show business as an actor, producer, and distributor.
"Wall Street quickly learned that the new generation comes down to one simple philosophy. They believe that while older people have more money to spend, they will generally spend it on items they already know and trust. These newly empowered kids will spend money on anything that flashes the most, moves the fastest, and tastes the sweetest."
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Research Finds Pre-Season Buzz Cannot Predict New Series Success; Series With Highest Percentage of DVR Playback Most Valuable to Advertiser
NEW YORK , July 12, 2010 – Baseline today launched Primetime Television Insight, a three-part series of reports analyzing television trends and audience changes, and delivering insights and expectations about the primetime television landscape.
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The New York Times announced today that Dan Sherlock has been named president of Baseline StudioSystems, effective July 21st. In his new role, he will be responsible for all aspects of site operations including production, business development, sales and marketing, and management of the editorial team.
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InBaseline joins Film Independent for the 2008 installment of one of the Los Angeles hallmark event. The festival opens with "Wanted" directed by Timur Bekmambetov and starring James McAvoy, Morgan Freeman, and Terence Stamp. The festival's centerpiece premiere is director Sacha Gervasi's "Anvil: The Story of Anvil."
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